Manage ratings and reviews as a seller

After an order is delivered, buyers can choose to rate their purchase. These reviews impact your average rating as a seller and shape how potential buyers see your shop. Understanding how reviews work—and how to reply or report them—can help you maintain trust, address issues, and grow your business.

On this page:

• What affects your rating
• Who can view your ratings
• When buyers can leave feedback
• Reply to a review
• Appeal a review

What affects your rating

The rating on your profile is the average of all the star ratings you’ve received from buyers—whether or not they left a written review. This rating helps build trust with potential buyers.

To maintain a strong rating:

• Ship orders quickly
• Package items securely
• Accurately describe your items

Consistently low ratings may lead to account action under our What Actions We Take policy.

Who can view your ratings

• Star-only ratings (no written comment) count toward the average rating on your profile, but aren’t shown individually.
• Written reviews are visible to anyone who visits your profile.
• You can view your ratings in the Reviews tab on your profile.

When buyers can leave feedback

After an order is delivered, the order's status changes to Pending Review. This means the buyer has 30 days to rate their purchase. Once the buyer leaves a rating—or the review window closes—the order status changes to Completed.

The timing of your payment for the order doesn't depend on the buyer's rating.  

Reply to a review

You can respond to any written review. For example, you can thank the buyer, clarify something, or respond to feedback.

Note: You can only reply to reviews using the Whatnot app for iOS or Android. 

1. Open the Whatnot app
2. Tap your Account icon 
3. Go to the Reviews tab
4. Find the review you want to reply to
5. Tap the three dots (⋮) 
6. Select Reply

Appeal a review

If a review violates our Community Guidelines, you can report it. This includes things like harassment or misinformation. Our team will review your report and decide if any action is needed.

Submitting an appeal doesn’t guarantee removal of the review. We usually don’t remove reviews that are more than 30 days old, except in rare cases.

Note: You can only appeal a review using the Whatnot app for iOS or Android. 

1. Open the Whatnot app
2. Tap your Account icon 
3. Go to the Reviews tab
4. Find the review you'd like to appeal
5. Tap the three dots (⋮) 
6. Select Report
7. Complete the form and Submit