Promote Tools help you grow your business by increasing your visibility to buyers across the Whatnot app.
Promoted shows appear more prominently in potential buyers’ feeds as they scroll, increasing visibility of the show, helping you grow your audience, boost engagement, and ultimately make more sales.
Promote Tools consists of three tools
Boost
Using Boost gives you a sudden, 15 minute surge in visibility on Whatnot. This is best for when you have an important moment such as a special item, guest star, or something exciting coming up in your show.
When using Boost, select which show you’d like to boost and enter a bid amount. After being boosted, our algorithm will target a relevant audience, and display your show in sponsored spots on their feed for up to 15 minutes.
Promote Show
Promote Show gives you a steady stream of increased visibility over a longer period of time (you get to choose your budget and the duration of your promotion). Promote Show is most useful when you want to generally increase the visibility across your whole show.
After setting your duration and budget, our algorithm will target a relevant audience, and display your show in sponsored spots on their feed.
Community Boost
Community Boost allows viewers in your show to support you by contributing to a 15 minute boost in viewership.
Learn more about community boost here.
Where do I find Promote Tools
If you are already live, or have a scheduled show you want to promote, navigate to your show’s front page and tap the “Promote” icon on the right hand side. You’ll see all the promote tools available for your show (Boost, Promote Show and Community Boost).
Tracking the impact of your promotions
You can measure the impact of any past shows you used Promote Tools in using the Promote Tools dashboard. This dashboard provides detailed insights into the effectiveness of your promotions, helping you understand things like:
- Impressions gained from your promotion - the total number of times a Whatnot user saw your show in their feed as a result of your promotions.
- Taps and clicks onto your show - the number of users who tapped onto and joined your show as a result of your promotions.
- Sustained watchers - the number of users who entered your show as a result of your promotions and stayed for over 30 seconds.
- Followers and first time buyers - the number of followers and first time buyers gained from users who joined your show as a result of your promotions.
- Return on promotion spending - the percentage of the money you spent recovered through sales from buyers who joined your show via promotions.
You can find the Promote Tools dashboard by logging into whatnot.com, heading to the Seller Hub and clicking on “Promote Tools” under “Marketing” in the left-hand side bar.
FAQs
When does my promotion kick in?
If you are currently live, your show will be promoted instantly after selecting a promotion. If you aren’t live yet, your show gets promoted as soon as you start it.
Where can I see the results of my promoted show?
After you finish your show, you will see a post show summary with key data points from your show, including information about your Promote Tools usage. You’ll also be able to see detailed insights on your Promote Tools impact in the Promote Tools dashboard.
How Promote Tools bidding works
When setting a budget for your promotion (either Promote or Boost), we recommend following the suggested budget. Suggested budget range is provided based on the expected competition for feed visibility however, you can choose under and over the recommended range.
Based on your chosen amount, we place your show within the For You Feed and/or Category Pages to drive impressions to you. Feed position priority determined based on various factors, including your bid competitiveness, buyer’s interests among many others
Can I cancel a Promotion?
If you need to cancel your promotion after you launch it, you’ll only be charged for the time spent promoting your show. To do this:
- Select the "Promote" button on the right side of your show’s screen.
- If you have not gone live yet, you can click “Cancel”. If you are live and promoting, click “End”
Which countries can I promote a show in?
Promote Tools are available to all sellers based in the United States, Canada, and the United Kingdom, in all categories.
If you are interested in getting notified when we expand to more countries, fill out this form.
Can I choose when I am promoted?
No. If you set up a promotion before going live, your show will start being promoted as soon as you begin your show. If you set up the promotion during the show, your promotion will start instantly.
How am I charged for my promotion?
You will be charged after your show is over, only for the generated buyer impressions we were able to deliver you.
You will never pay more than the total cost of your budget or bid, as outlined on the summary screen during promotion creation.
After your show ends, the charge will be deducted from your Whatnot Account Balance. You should be able to see the transaction in the following ways:
On App: Profile -> Seller Hub -> Payouts -> History (tap “See All” to expand)
On Web: Profile -> Financials -> Ledger
Why can’t I promote my stream?
Your country may not yet be eligible for promotions. In some cases, violating our Community Guidelines could lead to your access to Promote Tools being disabled (read more about What Actions We Take.)
I chose to promote a show but it doesn’t look like I’ve been charged. Why is this the case?
You're only charged for sponsored impressions if the promotion actually boosts your visibility. We wont charge you if you would have ranked high organically.
Why can’t I see the “Sponsored” label on shows on web / desktop?
We do not currently show the “Sponsored” label on web / desktop.
What if a community boost kicks in while I’m promoting my show?
While you are being boosted, we will pause your Show Promotion.As soon as the Community Boost ends, we will resume your Show Promotion.
I think I received a credit for Promote Tools - where can I find it?
Here's where your credit for Promote Tools will appear:
- Select the "Promote" button on the right side of your livestream screen
- Tap into any show you have scheduled, and tap the "Promote" icon on the right.
- At the top of the next screen, you'll see the Promotion Credits amount in green.
- You’ll also see your Promote Tools credit if you click “Price Details” in the purchase flow for either Show Boost or Show Promotion.