Manage ratings and reviews as a seller

Buyers can rate their purchase after their order is delivered. These reviews help shape your average rating and can influence how future buyers see your shop.

This guide walks through how reviews work, when buyers can leave them, and what you can do if you want to reply to or report a review.

On this page:

• When buyers can leave feedback
• Where ratings and reviews appear
• How to reply to a review
• How to appeal a review
• What affects your rating

When buyers can leave feedback

After an order is marked as delivered, its status changes to Pending Review. This means the buyer has up to 30 days to leave a rating.

Once the buyer leaves a review or the 30-day window passes, the order moves to Completed.

If the order was canceled or not marked as delivered, the buyer won’t be able to leave feedback.

Your payout timing is not affected by the review window.

Where ratings and reviews appear

• Star-only ratings (no written comment) count toward the average rating shown on your profile but aren’t shown individually.

• Written reviews are visible to anyone who visits your profile. You can view them in the Reviews tab, next to Shop and Shows. 

• The total 'Reviews' count on your profile includes both types, so it may be higher than the number of written reviews you see on your profile.

How to reply to a review

You can reply to any written review. Sellers often use replies to thank the buyer, clarify something, or share helpful context for future customers.

Before you reply, keep in mind: 

• You can only reply once
• You can't edit your reply later
• Replies must follow out Community Guidelines 

Take a moment to make sure your reply says what you want before posting.

To reply to a review:

Note: You can reply to reviews using the Whatnot app, not whatnot.com. 

1. Open the Whatnot app
2. Tap your Account icon 
3. Go to the Reviews tab
4. Find the review you want to reply to
5. Tap the three dots (⋮) 
6. Select Reply

How to appeal a review

If a buyer's review clearly violates our Community Guidelines, you can report it. For example, if it includes harassment or misinformation. 

Note: You can report reviews using the Whatnot app, not whatnot.com. 

1. Open the Whatnot app
2. Tap your Account icon 
3. Go to the Reviews tab
4. Find the review you'd like to appeal
5. Tap the three dots (⋮) 
6. Select Report
7. Complete the form and Submit

Reporting a review doesn't guarantee removal, but our team will review and take action if needed. Our team only removes reviews that clearly violate our policies, and reviews older than 30 days are rarely taken down.

Tip: If you disagree with a review, you can reply to share your side. Buyers can’t edit reviews after posting, but they can choose to delete them.

What affects your average rating

The average Rating that shows on your profile reflects all star ratings buyers leave, even if they don’t write a review. It’s meant to give you helpful feedback and build trust with future buyers.

To help keep a strong rating:

• Ship orders quickly
• Package items securely to avoid damage
• Accurately describe your items

If a seller consistently receives low ratings, we may take action in line with our What Actions We Take policy.