New to selling on Whatnot?
This guide walks through the first steps of your seller journey, from creating an account to getting paid after your first show.
Step 1: Create an account and apply to sell
Create a Whatnot account, then tap + Sell on the home screen in the app to submit your seller application .
The application takes just a few minutes to complete, and most sellers receive access shortly after applying.
👉 Learn more about the seller application.
Step 2: Schedule your first show
Once you have seller access, schedule your first live show.
During setup, you’ll:
Choose a date and time
Select a main category for your show
Add a thumbnail that clearly highlights the items you’re selling
Tip: You’ll unlock full Seller Hub access after you complete your first show checklist and go live. Hosting your first show activates the rest of your seller tools.
Step 3: Prepare to go live
Before your show:
Gather your inventory
Make sure you can print shipping labels
Set up your camera and lighting
Bring in buyers by sharing your upcoming show
Tip: You don’t need to show your face when you go live. Many sellers point their camera at their inventory, hands, or packaging area instead.
👉 Explore more tips for going live in Seller Academy.
Step 4: Go live and sell
Start your show and engage with buyers in real time.
You can run auctions, fixed-price listings, and giveaways during your stream.
Step 5: Ship orders and get paid
After your show:
Most sellers are paid after buyers receive their orders.
👉 Learn more about when you'll get paid on Whatnot.
Not sure where to start?
Haven’t applied yet? Apply to sell on Whatnot.
Approved and ready? Schedule your first show in the app and go live.
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Articles in this section
- Start selling on Whatnot
- Set up shipping before your sell
- Apply to sell on Whatnot
- Seller location & currency requirements
- New seller guide to listing products
- The New Seller Sales Match Bonus
- The New Seller Rising, Power, and Super Seller Bonuses
- Practice going live with Rehearsal Mode
- Whatnot Affiliate Program