Most sellers must use a Whatnot-generated label, but you can use your own if you're in a supported location. This is called Bring Your Own Label (BYOL). It can help if you prefer a different carrier or can’t use Whatnot’s label.
Where you can use BYOL
You can only use your own label if you're shipping from:
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Canada (during the Canada Post strike)
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France – with Colissimo or Mondial Relay (for international orders)
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Germany – with DHL
If you're shipping from any other country, including the US, you must use a Whatnot-generated label. Using your own label in unsupported countries can cause tracking issues and delay your payout.
How to use your own label
Note: You can only use your own label on whatnot.com, not in the app.
- Sign in to seller.whatnot.com
- Go to the Shipments page and filter by Needs Label
- (Optional) Filter by a specific live show or marketplace to find your order
- Select the shipment
- Under Shipping Actions, copy the buyer’s address
- Buy a trackable shipping label from your carrier (untracked shipping isn’t allowed)
- Return to the Shipments page
- Find and select the shipment
- Under Shipping Actions, click Enter your own tracking code
- Drop off the package within 2 days of the sale
Tracking and payout
After you enter your own tracking code:
- Early Payout: Earnings and shipping reimbursement begin to process immediately
- Standard payout: Earnings and shipping reimbursement start processing 7 days after you enter your own tracking code
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The order is automatically marked delivered 2 weeks later
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You can’t switch back to a Whatnot label after entering a tracking code
Shipping costs
Even with BYOL, Whatnot still charges the standard shipping fee upfront. This is paid by you or the buyer, based on your shipping settings.
To use BYOL, you must buy your own label separately. After you enter your tracking number for your label, you’ll be automatically reimbursed for the standard shipping fee that was charged. This reimbursement applies to shipping costs for giveaway orders too.
Note: If your label costs more than the standard fee, you’ll cover the difference. Whatnot doesn’t reimburse shipping overages.
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- Weekly Bundling – Seller Instructions & FAQ
- Pack and ship your order
- Make a shipping adjustment
- Bundle or unbundle shipments
- Fix errors while generating a label
- Export livestream report
- About shipment statuses in Seller Hub
- Packaging rules for USPS labels
- Packaging Guidelines
- Accepting or Denying a Cancellation Request