Create and manage coupons for your shows

Coupons let you offer controlled discounts during your shows, whether you’re rewarding loyal buyers, encouraging first-time purchases, or driving momentum in an auction. 

When you create coupons, you decide who can use them, how much they're worth, and when they're available.

In this article: 

• How coupons work

  • Coupon discount types and qualifications

• Create a coupon code

• Share your coupon code

• Manage your coupons in Seller Hub

  • Edit or deactivate a coupon

How coupons work

When a buyer uses a coupon, it reduces the item’s price by the amount you set.

• As the seller, you cover the cost of the discount.

• Any coupon a buyer redeems on a purchase appears in your payment ledger.

• Each coupon can be used once per buyer and applies to a single order.

• Coupons are one-time use. If a coupon isn’t fully used, any remaining discount is forfeited and can’t be applied to a future purchase.

All coupons must follow Whatnot’s Coupon Terms & Conditions and Community Guidelines. 

Coupon discount types and qualifications

When creating a coupon, you’ll choose both the discount type and who can use it. 

Discount types

At this time, sellers can create:

• Fixed dollar amount discounts

• Percentage discounts, with a required maximum discount amount

The discount applies to the order subtotal.

Coupon qualifications

You can limit coupons based on:

• Audience

  • Everyone: Any buyer who has the coupon in their wallet

  • New buyers for you: Buyers purchasing from your shop for the first time

  • New buyers to Whatnot: Buyers making their first-ever purchase on Whatnot

• Specific live shows

• Minimum purchase amount

Create a coupon code 

Coupons can only be created on the web, but buyers can redeem them on both web and mobile.

1. From whatnot.com, click your account icon in the top right.
2. Open your Seller Hub. 
3. Open Marketing > then select Coupons from the menu.
4. Choose Create Coupon.
5. Fill out these details for your coupon: 
   • Audience: Choose one: 
     • Everyone: Any buyer who redeems the coupon code in their wallet can apply the discount at checkout.
     • New Buyers for You: Any first-time buyer for your shop can redeem and use the coupon at checkout.
     • New Buyers to Whatnot: Any first-time buyer to Whatnot can redeem and use this coupon at checkout.
   • Coupon Code: The code your viewers will use to apply the coupon.
     • 4-15 characters. 
     • Capital letters and number only.  
   • Coupon Type: The type of discount the coupon will offer. 
     • Fixed Amount Option
       • Discount Amount: Enter the coupon discount amount in your currency. 
     • Percentage Option
       • Discount Percentage: Enter the percentage that will be discounted off the subtotal.
         e.g. “20” for 20%
       • Maximum Discount Amount: Enter the maximum discount in your currency that the coupon may deduct.
         e.g. A 50% off with a maximum discount of $20 coupon is used on a $100 item. The coupon will deduct $20.
   • Minimum Purchase Amount: Enter the minimum amount of the order subtotal for the coupon to be applicable.
     
6. Click Next.
7. Select the show to which you’d like to assign the coupon: 

   • Selected shows Apply the coupon only to specific shows.

   • All upcoming shows: Apply it to all current and future scheduled shows.

8. Click Create coupon. 

Share your coupon code

As a seller, you control the visibility of your coupon discounts. You can choose to share it in your show notes, announce it during your live, or send it directly to a user in your Inbox.

1. Click any active coupon in your Coupons dashboard (inactive coupons can't be shared). 
2. Click Copy Coupon in the right sidebar menu. The coupon code will be copied to your clipboard so you paste it anywhere.
3. Share the coupon with your community as desired. 

Manage your coupons in Seller Hub

All coupons you’ve created will appear in your Coupons dashboard. 

For each coupon, you’ll see:

• Coupon code

• Date created

• Discount details

• How many times it’s been claimed and used

• Current status indicating whether buyers can use it at checkout 

Edit or deactivate a coupon

From the Coupons dashboard:

1. Click the coupon you want to manage.

2. Choose Edit or Deactivate.

Important things to know:

• Coupon types and parameters can’t be edited after creation.

• Deactivated coupons can’t be used, even if buyers already saved them.

• You can reactivate a coupon at any time if you want it available again.