Whatnot Listing Guidelines

To keep Whatnot safe and provide a great experience for buyers and sellers, we have the following guidelines and requirements for listings on Whatnot. Anything that is listed that may compromise the integrity of the platform, is not allowed.

The following is not permitted in any listings on Whatnot:

• No item listed: Listings with no item listed. All listings must be offering an item for sale (or giveaway). Please use the tipping feature for any tips (for example, “buy me a coffee” is not permitted).
• Keywords in listings: Listings must not contain popular keywords not relevant to the listing for the purposes of gaining unfair visibility in search results.
• Clickbait content: Listings must not contain images, links, titles or descriptions that mislead users for the purpose of drawing attention to, or promoting, a different item, or leading users off the platform.
• Violates our policies: Listings that violate our Prohibited or Restricted Items, our  Community Guidelines, or our IP Policy

Photo requirements

• Photo(s) of actual item: Listings must contain photos of the actual item you are offering for sale. Listings that do not contain any photos, or only contain stock photos, are not permitted. You must ensure you have all intellectual property rights required to use the photos in your listings, and that your listings comply with our IP Policy. You may not use stock images for used, damaged, or defective items.  
• Clear photos: Listings must include at least one photo that clearly shows the entire item and its condition, without blurring, cropping or other obstruction. Where an item for sale may contain permitted nudity (e.g., artworks, book cover, etc.), the listing photo may contain blurring of the nudity to comply with Whatnot’s Adult and Mature Content guidelines. 

Description & title requirements

• Accurate listing description: The listing description & title must accurately represent the item being sold, including all product details and attributes that correctly describe the product’s condition. The description must refer only to the item for sale. 
• Category: Listings must be listed in the correct Whatnot category. 
• Pricing: Listing prices must not be obviously unreasonable, whether priced at an extreme high or low.
• Repeated listings: You must not post multiple listings for one item. If you have multiple of the same product, you should post one listing per item, and increase the listing quantity >1. 

Item-specific requirements 

• Prohibited items in marketplace listings
  • Surprise Sets
  • Giveaway entries 

Items with autographs: Items with autographs must be certified by JSA, PSA, Beckett or B.A.M. You must include a photo of the Certification Card (except for Beckett's new sticker model)