Jewelry Best Practices

We’ve set out the below jewelry best practices to guide sellers when selling jewelry on Whatnot. These best practices promote disclosure and transparency to ensure buyers understand what they are buying, and to provide a great experience for buyers and sellers. Sellers should make the below disclosures in their listings when selling their jewelry (not only their show notes).

Transparent and accurate description: Sellers should describe and display their items transparently and accurately, whether the item is being sold in a livestream or in a listing. This includes highlighting any obvious flaws, wear and tear, or defects (e.g., missing stones, visible scratches, broken clasp).

Metal disclosure: Sellers should accurately and clearly state the purity of the metal they are selling (e.g., Sterling Silver, 14k gold), and sellers are responsible for testing and disclosing whether metal is plated, filled, flashed, or solid. If a seller does not know the purity or specifics of the metal they are selling, they should disclose this clearly in their show/listing.

Gemstone disclosure: Sellers should accurately and clearly state the gemstone type and whether it is natural or lab grown. If a seller does not know the gemstone type or the creation method of the gemstones they are selling, they may either determine the gemstone type and creation method (e.g., consulting a GIA gemologist), or disclose clearly in their show/listing that they do not know the gemstone type, and that the creation method could be lab grown.