Once you list a product on Whatnot, you can add the product to one of your shows to be sold as an auction item or as a Buy-It-Now item, either in a live Whatnot show or on your profile.
Change your mind later? No problem! Thanks to Universal Listings, you can easily move your listings between sales channels after you create them:
- Auction vs. Buy-It-Now: Decide how you want your buyers to purchase your product.
- Show vs. profile: Choose where you want your product listed.
From whatnot.com, you can also leave product listings as drafts to be finished up later or published right before a big show (mobile app support for drafts is coming soon).
Listing Products From Web
From Whatnot home
- Visit whatnot.com.
- Click “+” in the top right corner, and select “List an Item.”
- Add product media to your listing through one of the following paths:
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Upload media from your computer:
- Click the gray box that says “Click to Upload or drag and drop your media.”
- Choose your media and click “Open.”
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Drop and drop media from your computer:
- Drag media files into the gray box that says “Click to Upload or drag and drop your media.”
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Upload media from your phone (iOS or Android):
- Click “Try It” on the right side of the purple box.
- Scan the QR code with your phone.
- Follow the onscreen instructions to log into Whatnot.
- Tap “+ Add Photo.”
- Select media and tap “Add.”
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Upload media from your computer:
- Populate the following fields:
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Product Details
- Category: The category of the item you’re selling (e.g., Funko, Trading Card Game, etc.).
- Title: Item name. Be as specific as possible and use keywords to help users search for and find items during your livestream.
- Description: Describe the item, including the condition. Be as detailed as you can. Note: Check out our item conditions guidelines to help identify your item's quality.
- Quantity: The total number of inventory you have for that item.
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Pricing
- Choose Buy It Now or Auction:
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Buy It Now (BIN): Items you want to showcase and sell at a fixed price.
- If you select Buy It Now, enter the Price at which you want to sell the item.
- Turn on Accept Offers if you are willing to accept offers in shows and in the marketplace. You can accept, counter or decline the offers.
- You can also Reserve for Live, meaning that the product will only be purchasable from within a show.
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Auction: Items you want to sell live in an auction, accepting bids from buyers to purchase.
- If you select Auction, enter the Starting Bid value (the price at which you want to start your item in your auction), and the Duration (how long you want your auction to be).
- You also have the option to make the auction Sudden Death, meaning when you're down to 00:01, the last person to bid wins!
- You can also Reserve for Live, meaning that the product will only be biddable from within a show.
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Buy It Now (BIN): Items you want to showcase and sell at a fixed price.
- Choose Buy It Now or Auction:
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Shipping
- Shipping Profile: Choose from the list of options to indicate the weight of your item.
- Hazardous Materials: Indicate whether your item contains any hazardous materials, which include fragrances, nail polish, electronics containing lithium batteries, and any items that may pose risks to health and safety.
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Product Details
- If you’re ready to publish the listing right away, click Publish; otherwise, click Save Draft.
- You can view your drafts in Seller Hub under Inventory -> All Inventory -> Drafts.
From a show
- Visit whatnot.com.
- Click your profile photo in the upper right corner.
- Click Shows.
- Click Open show.
- Click the yellow Add button to the left of the bottom of the show window.
- Choose Create Temporary Listing if you want to manually enter the item’s info. Note that if you choose Create Temporary Listing, the listing will only appear in your live show, and will expire at the end of the show.
- If you choose Create Temporary Listing:
- Select whether you want the item to be sold as an Auction, Buy It Now, or Giveaway item.
- Enter the following information:
- Category: The category of the item you’re selling (e.g., Funko, Trading Card Game, etc.).
- Name: Item name. Be as descriptive as possible and include keywords to help users quickly search for and find specific items in your show.
- Description: Describe the item, including the condition. Be as detailed as you can. Note: Check out our item conditions guidelines to help identify your item's quality.
- Quantity: The total number of inventory you have for that item.
- Shipping Profile: Choose from the list of options to indicate the weight of your item.
- Hazardous Materials: Indicate whether your item contains any hazardous materials, which include fragrances, nail polish, electronics containing lithium batteries, and any items that may pose risks to health and safety.
- Add Photos by clicking “+” and uploading media files from your computer.
- For Auction items:
- Starting price: Enter the price at which you want to start your item in your auction.
- Mystery Item or Pull Game: Toggle on if the item is a mystery or part of a pull game.
- For Buy It Now items:
- Price: Enter the price at which you want to sell the item.
- Allow offers on this listing: Toggle on if you are willing to accept offers in shows and in the marketplace. You can accept, counter or decline the offers.
- Mystery Item or Pull Game: Turn this on if the item is a mystery or part of a pull game.
- For Giveaway items:
- Choose what kind of giveaway you want to run:
- Buyer Appreciation: Turn this on if you only want those who have bought from you in the same show to enter the giveaway.
- Followers Only: Turn this on if you only want those who are following you to enter the giveaway.
- Everyone: Turn this on if you want any user to be able to enter the giveaway using the “Enter Giveaway” button once the giveaway goes live in your show.
- International Shipping: Turn this on if you’re okay with shipping the giveaway item internationally. You will incur all shipping costs.
- Choose what kind of giveaway you want to run:
- If you choose Create Temporary Listing:
Listing Products From Mobile
From Whatnot home
- Open the Whatnot mobile app on iOS or Android.
- Tap the + Sell button in the bottom center of your screen.
- Tap Create a Product.
- Tap Photos / Videos and add relevant media to your product listing (you’ll need at least one photo or video):
- Upload Media: Add at least one product photo or video (less than 30 seconds long).
- Take Photos: Use your mobile device’s camera to capture a product photo in real time.
- Record Video: Use your mobile device’s camera to capture a product video (less than 30 seconds long) in real time.
- Slab Scanning: Learn more about this beta feature here.
- Enter the following fields:
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Product Details:
- Category: The category of the item you’re selling (e.g., Funko, Trading Card Game, etc.).
- Title: Item name. Be as descriptive as possible and include keywords to help users quickly search for and find specific items in your show.
- Description: Describe the item, including the condition. Be as detailed as you can. Note: Check out our item conditions guidelines to help identify your item's quality.
-
Pricing: Select either Buy It Now for items that will be sold at a fixed price or Auction for items that will be bidded upon for a specified time duration.
- For Buy It Now:
- Price: Enter the price at which you want to sell the item.
- Accept Offers: Toggle on if you are willing to accept offers in shows and in the marketplace. You can accept, counter or decline the offers.
- Reserve for Live: Toggle on if the product will only be purchasable from within a show.
- For Auction:
- Starting Bid: Enter the price / bid value at which you want to start your item in your auction.
- Auction Duration: Choose how long you want your auction to be.
- Sudden Death: Toggle on for an auction in which when you're down to 00:01, the last person to bid wins.
- Reserve for Live: Toggle on if the product will only be biddable from within a show.
- For Buy It Now:
-
Shipping
- Shipping Profile: Choose from the list of options to indicate the weight of your item.
- Hazardous Materials: Indicate whether your item contains any hazardous materials, which include fragrances, nail polish, electronics containing lithium batteries, and any items that may pose risks to health and safety.
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Product Details:
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- Tap Publish.
From a show
- Open the Whatnot mobile app on iOS or Android.
- Tap your profile image in the bottom right corner.
- Tap the Shows tab.
- Tap into one of your scheduled shows.
- Tap the round “store” icon in the bottom right corner.
- Tap the round “+” icon in the bottom right corner.
- Tap one of the following options:
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Create Temporary Listing: Products added to your show from this path will disappear after your show ends.
- Enter the following fields:
- Category: The category of the item you’re selling (e.g., Funko, Trading Card Game, etc.).
- Title: Item name. Be as descriptive as possible and include keywords to help users quickly search for and find specific items in your show.
- Select Buy It Now for items that will be sold at a fixed price, Auction for items that will be bidded upon for a specified time duration, or Giveaway for products that will be given away in your show.
- For Buy It Now:
- Price: Enter the price at which you want to sell the item.
- Quantity: The total number of inventory you have for that item.
- Shipping Profile: Choose from the list of options to indicate the weight of your item.
- Enable Offers: Toggle on if you are willing to accept offers in shows and in the marketplace. You can accept, counter or decline the offers.
- Mystery Item or Pull Game: Turn this on if the item is a mystery or part of a pull game.
- Contains Hazardous Materials: Indicate whether your item contains any hazardous materials, which include fragrances, nail polish, electronics containing lithium batteries, and any items that may pose risks to health and safety.
- For Auction:
- Starting Bid: Enter the price / bid value at which you want to start your item in your auction.
- Time Limit: Choose how long you want your auction to be.
- Quantity: The total number of inventory you have for that item.
- Shipping Profile: Choose from the list of options to indicate the weight of your item.
- Sudden Death: Toggle on for an auction in which when you're down to 00:01, the last person to bid wins.
- Mystery Item or Pull Game: Turn this on if the item is a mystery or part of a pull game.
- Contains Hazardous Materials: Indicate whether your item contains any hazardous materials, which include fragrances, nail polish, electronics containing lithium batteries, and any items that may pose risks to health and safety.
- For Giveaway:
- Quantity: The total number of inventory you have for that item.
- Shipping Profile: Choose from the list of options to indicate the weight of your item.
- Contains Hazardous Materials: Indicate whether your item contains any hazardous materials, which include fragrances, nail polish, electronics containing lithium batteries, and any items that may pose risks to health and safety.
-
Who can enter: Choose what kind of giveaway you want to run.
- Buyer Appreciation: Turn this on if you only want those who have bought from you in the same show to enter the giveaway.
- Followers Only: Turn this on if you only want those who are following you to enter the giveaway.
- Everyone: Turn this on if you want any user to be able to enter the giveaway using the “Enter Giveaway” button once the giveaway goes live in your show.
- International Shipping: Turn this on if you’re okay with shipping the giveaway item internationally. You will incur all shipping costs.
- For Buy It Now:
- Tap Add Listing.
- Enter the following fields:
-
Create a Quality Listing: Products added to your show from this path will remain in your profile shop after your show ends.
- Enter the following fields:
-
Product Details:
- Category: The category of the item you’re selling (e.g., Funko, Trading Card Game, etc.).
- Title: Item name. Be as descriptive as possible and include keywords to help users quickly search for and find specific items in your show.
- Description: Describe the item, including the condition. Be as detailed as you can. Note: Check out our item conditions guidelines to help identify your item's quality.
-
Pricing: Select either Buy It Now for items that will be sold at a fixed price or Auction for items that will be bid upon for a specified time duration.
- For Buy It Now:
- Price: Enter the price at which you want to sell the item.
- Accept Offers: Toggle on if you are willing to accept offers in shows and in the marketplace. You can accept, counter or decline the offers.
- Reserve for Live: Toggle on if the product will only be purchasable from within a show.
- For Auction:
- Starting Bid: Enter the price / bid value at which you want to start your item in your auction.
- Auction Duration: Choose how long you want your auction to be.
- Sudden Death: Toggle on for an auction in which when you're down to 00:01, the last person to bid wins.
- Reserve for Live: Toggle on if the product will only be biddable from within a show.
- For Buy It Now:
-
Shipping
- Shipping Profile: Choose from the list of options to indicate the weight of your item.
- Hazardous Materials: Indicate whether your item contains any hazardous materials, which include fragrances, nail polish, electronics containing lithium batteries, and any items that may pose risks to health and safety.
-
Product Details:
- Tap Add Listing.
- Enter the following fields:
-
Import from Inventory:
- Select at least one product (you’re welcome to select multiple products) from your profile shop and past shows; they will be imported with all their field values, e.g., Title, Category, Description, into your show’s shop. You can leverage the navigation tabs, filters, and search bar to find your items quickly.
- Tap Import [number of select items] Item[s].
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Create Temporary Listing: Products added to your show from this path will disappear after your show ends.
Universal Listings
Seamlessly move your listings between sales channels with Universal Listings! Here’s how to do it.
Moving Listings Between Sales Channels on Web
- Visit whatnot.com.
- Click your profile image in the upper right corner and select Inventory.
- Click the product you wish to move.
- On the right, toggle either Buy It Now if you want buyers to purchase the product at a fixed price, or Auction if you want buyers to bid on the product.
- Whether you select Buy It Now or Auction, decide whether you want to reserve the product for a live show or whether you want the product to be available from your profile at any time. You can do this by toggling the Reserve for Live option and choosing one of your scheduled shows.
Moving Listings Between Sales Channels on Mobile
- Open the Whatnot mobile app on iOS or Android.
- Tap your Profile in the lower right corner.
- Scroll down to see your active products. Tap Edit and Edit listing.
- Scroll down to the Pricing section.
- Toggle either Buy It Now if you want buyers to purchase the product at a fixed price, or Auction if you want buyers to bid on the product.
- Whether you select Buy It Now or Auction, decide whether you want to reserve the product for a live show or whether you want the product to be available from your profile at any time. You can do this by toggling the Reserve for Live option and choosing one of your scheduled shows.
Drafts
From whatnot.com, you can also leave product listings as drafts to be finished up later or published right before a big show (mobile app support for drafts is coming soon).
Please note that once a draft is published, the active product listing may accrue actions, e.g., saves, views, pre-bids, so that active listing cannot be converted back to a draft state; however, you can deactivate the listing and reactivate it as needed.
To create a product listing draft on web, select Save Draft in the bottom right corner of the screen at any point in the product creation process.
Once you’ve completed your product listing, here’s how to publish the product listing and make it purchasable:
- Visit whatnot.com.
- Click your profile image in the upper right corner and select Inventory.
- Click the product listing you wish to publish.
- Publish the product listing through one of the following paths:
- Click the Status dropdown menu in the upper right and select Activate. OR
- Click the yellow Publish button in the lower right corner.
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