Create product listings Create product listings
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  2. Selling
  3. Listing products

Create product listings

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Before buyers can purchase your items, you'll need to create product listings. A listing describes what you're selling and how buyers can purchase it.

This guide explains the different ways to sell your items, where shoppers can find them, and how to create and manage listings.

Tip: You can upload listings in bulk using the Shopify integration or by .

On this page: 

Before you create a listing

Before creating a listing, decide:

  • How you'll sell your item
  • Where people can purchase it
  • When listing from a show, choose a Quality Listing or Temporary Listing 

Choose how you’ll sell your item 

Listing format What it does Best for Optional features
Buy It Now (BIN) Buyers purchase your item immediately at a fixed price.
  • Fixed-price inventory
  • Multiple quantities
  • Items you want available in your Profile Shop
  • Accept offers
  • Flash Sales
  • Reserve for Live
Auction Buyers compete by placing bids during a live show. You choose the starting bid and auction duration.
  • Live selling
  • Collectibles or unique items
  • Items that benefit from competitive bidding
  • Pre-bids, when listed before your show starts
  • Sudden Death timer
Giveaway Offer an item for free during a live show. Whatnot randomly selects an eligible winner. You cover shipping costs.
  • Engaging your audience
  • Growing your community
  • International Giveaways
  • Followers Only
  • Buyer Appreciation

Choose where buyers can purchase your item

Listings can appear in one or both of these places:

  • Profile Shop: Your storefront on your profile where buyers can browse and purchase eligible Buy It Now listings anytime.
  • Live Shop: The store for a specific show where buyers can browse assigned items before your show starts and purchase eligible listings during the show.
Listing format Profile Shop Live Shop
Buy It Now ✓ By default —
Buy It Now + Reserve for Live — ✓
Auction — ✓ By default
Giveaway — ✓ By default

Tip: Want a Buy It Now listing available in both your Profile Shop and Live Shop? Create it without Reserve for Live, then import it into your show later. 

Choose a listing type (show listings only)

If you create a listing from an upcoming or active show, you'll choose between two listing types.

Listing type What it does Best for
Quality Listing A reusable listing that includes photos, descriptions, and detailed product information. It remains available after your show ends.
  • Inventory you'll sell across multiple shows
  • Making listings discoverable in search
  • Helping buyers learn about the product
  • Working toward Premier Shop
Temporary Listing A quick listing with only basic information. It only appears in the assigned show and expires when the show ends.
  • One-time items
  • Items you need to add quickly while preparing or selling live

Create a product listing

You can create listings from Seller Hub in the Whatnot app or on the web at whatnot.com.

You can also create listings from an upcoming or active show. Listings created from your show’s Live Shop are automatically reserved for that show, and you'll choose between a Quality Listing or Temporary Listing.

Create a listing on the mobile app

From Seller Hub

  1. From the app, tap Seller Hub. 
  2. Tap Create Product.
  3. Fill out your listing details.
  4. Publish or Save Draft.

From your show

Listings created from a Show are automatically reserved for that Show, even if they're Buy It Now listings.

  1. Open your upcoming or live show.
  2. Tap Shop.
  3. Tap the + icon.
  4. Choose: 
    • Create Quality Listing 
    • Create Temporary Listing
    • Import from Inventory
  5. Fill out your listing details. 
  6. Tap Add Listing.

Create a listing on the web

From Seller Hub

  1. From Seller Hub, open your Inventory 
  2. Click Create Product 
  3. Fill out your listing details. 
  4. Click Publish or Save Draft.

From your show

  1. In Seller Hub, go to Shows and open your upcoming or active Show.
  2. Click Add.
  3. Choose:
    • Create Quality Listing 
    • Create Temporary Listing
    • Import from Inventory
  4. Fill out your listing details. 
  5. Add the listing. 

Adding your listing details

The information you'll need to provide depends on your listing format, listing type, and product category.

Product details

Category

Choose the category that best matches your item.

Photos or videos

Add clear photos that show your item's condition.

If available on your account:

Title

Write a clear, descriptive title so buyers can quickly understand what you're selling.

Tip: Descriptive titles and relevant keywords can help shoppers find your item in search on Whatnot.

Description

Include important details buyers should know about your item.

Condition 

Choose the option that best describes your item's condition so buyers know what to expect. 

Quantity

If you have multiple quantities of the same item, enter how many are available.

Product variants 

If your item comes in multiple options, such as different sizes or colors, add those variants.

Shipping

Shipping Profile

Choose the Shipping Profile that matches your item's packed weight and/or size. 

Tip: Include the weight of your packaging when selecting a Shipping Profile. An accurate Shipping Profile helps determine shipping costs and the shipping label used for each order. Learn more.

Restricted items 

Based on carrier restrictions, indicate whether your item contains hazardous materials, such as lithium batteries, fragrances, or nail polish.

Pricing 

The pricing fields depend on how you're selling the item.

Buy It Now (BIN) 

Required:

  • Price

Optional:

  • Accept offers: Let buyers send offers instead of paying the listed price.
  • Flash Sale: Temporarily discount your listing during a live show.
  • Reserve for Live:  Make the listing available only during a show.

Auction

Required:

Optional:

  • Sudden Death: End the auction immediately when the timer reaches zero, even if new bids are placed.

Tip: You'll choose auction settings, such as Auction Duration and Counterbid Time, when you start the auction during your show. Learn more.

Save and publish listing drafts

If you're not ready to publish your listing, you can save it as a draft and finish it later. Drafts aren't available for listings created directly from a show's Live Shop.

To save a listing as a draft: 

  • While creating a listing, select Save Draft.

To publish a draft:

  1. Open Seller Hub, and tap the menu. 
  2. Go to Inventory > Drafts.
  3. Select your draft.
  4. Complete any remaining details.
  5. Click Publish.

Note: After you publish a listing, you can't convert it back to a draft. If you don't want buyers to see it, deactivate the listing instead. You can reactivate it later.

Manage your listings

From Seller Hub > Inventory, you can:

  • Edit active listings.
  • Publish draft listings.
  • Deactivate or reactivate listings.
  • Delete listings.
  • Add existing listings to upcoming shows.
    • In Seller Hub > Inventory, this action is called Feature. Within your Live Shop, it's called Import.

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