Premier Shop Program

About Premier Shop Program

Whatnot has a monthly program that recognizes sellers who provide the highest standards of service for their Whatnot community. 

These “Premier Shops” will receive the following benefits:

• Reduced Commission: Whatnot will reduce its commission for Premier Shops by 10% (e.g., our standard 8% commission becomes 7.2%).
• Premier Shop Badging: The Premier Shop badge will be prominently displayed across Whatnot, including on the seller profile and in show thumbnails.
• Increased Discoverability: Premier Shops’ products and shows will feature more prominently in search results and recommendations
• Prioritized Support: Premier Shops will receive prioritized Seller Support from the Whatnot team.

The Premier Shop badge is a signal to buyers that the seller and their products are the best that Whatnot has to offer. As such, Premier Shops have a minimum tenure/activity requirement and ongoing performance requirements.

Eligibility Criteria

1. You have been selling on Whatnot for at least 90 days
2. You have a history of following our Community Guidelines
3. In the last 90 days, you have:
   • Hosted at least 10 shows,
   • Sold at least 250 orders, and 
   • Generated at least $/£/€50,000 or ¥7,500,000 in sales

Performance Criteria

On the first of each month, we will evaluate eligible sellers against the following criteria over the previous three months:

1. (Starting Sept 1, 2026 for US sellers) You provide your buyers with exceptional support*: You’ll need to maintain a “Great” or “Excellent” support rating (if applicable based on support request volume) and respond to at least 95% of buyer requests within 2 business days. More details here. 
2. You ship on time: At least 95% of your orders must be shipped and scanned within two business days, as reflected in your On-Time Scan Rate (previously called On-Time Shipment Rate.) Shipping timeframes may differ for carriers outside the United States.
3. You reliably fill orders: At least a 99% of your orders must be fulfilled without cancellations (by you or by Whatnot due to your error) nor refunds for seller-fault issues (misrepresented item condition in show or listing, wrong or missing item, poorly packaged, etc), as reflected in your Defect-Free Order Rate (previously called Fulfillment Success Rate).

*Seller Provided Support evaluation will depend on when you enrolled in SPS:

• Sellers enrolled in SPS prior to September 1: for the September 1 Premier Shop evaluation and all evaluations going forward, you will need to have a “Great” or “Excellent” rating and response rate of 95% over the 90 days prior.
  • The support rating requirement only applies once you’ve handled at least 10+ SPS orders. Until then, you’ll still be considered eligible for Premier Shop.
• Sellers enrolled in SPS on September 1: performance will not be evaluated until the October 1 evaluation. 

Sellers will be able to track their eligibility and performance in the Premier Shop tab in Seller Hub analytics. Those who are evaluated as meeting the criteria will automatically be granted Premier Shop status for the month.

Frequently Asked Questions (FAQs)

Program Benefits

If I qualify for Premier Shop, what time of day will I get the Premier Shop benefits?

Your Premier Shop benefits, including a 10% reduced commission, will activate on the first of each month at 2300h or 11PM UTC (Coordinated Universal Time). You'll receive an email confirmation when your benefits are activated.

These benefits will remain active until 11PM UTC on the first of the following month (unless you qualify for Premier Shop again).

If I receive reduced commission as a Premier Shop, what will happen to my commission rate when Whatnot does a promotional event? For example, 4% commission on the Fourth of July.

You will always receive the lower of the two commission rates.

What orders will the reduced commission apply to?

All sales you make during a time period in which you have Premier Shop status will receive reduced commission. 

For example, if you qualify for Premier Shop on April 1, all orders placed on April 1 to April 30 will have commission reduced by a relative 10% (e.g., 8% commission becomes 7.2%). If you again qualify for Premier Shop on May 1, then all subsequent orders will have reduced commission (and so on).

What does it mean to receive prioritized account support for Sellers?

Requests to Whatnot’s Seller Support team will be placed in a prioritized queue with faster average response times.

Evaluation Cycle and Timing

How frequently do you evaluate potential Premier Shops?

We evaluate potential candidates for the Premier Shop program monthly, on the first of each calendar month at 7am UTC (e.g., January 1, February 1, etc.). We will evaluate your performance based on the last three full calendar months. 

For example, on the evaluation cycle starting on April 1, we will evaluate your performance from January 1 through March 31. All eligible sellers are then re-evaluated on May 1, based on their performance from Feb 1 through April 30.

Please note that UTC is 4-5 hours ahead of EST and 7-8 hours ahead of PST, depending on daylight savings time.

Once I qualify for Premier Shop, is my Premier Shop status permanent?

No. Eligible sellers are assessed for Premier Shop status on the first of each month, based on their performance over the previous three months. If a Premier Shop’s performance drops below any threshold it will not be automatically renewed at the beginning of the next month. 

Significant Community Guidelines infractions - including but not limited to Hate Speech, Harassment, Fee Avoidance, Gambling or non-compliant Surprise Products or Breaks - may also result in immediate loss of status (outside of evaluation cadence).

Do I need to apply?

No. All eligible sellers will be automatically evaluated on the first of each month.

I have multiple seller accounts on Whatnot for my business. Will these accounts be evaluated separately?

Yes. Separate seller accounts that are associated with the same owner will be evaluated according to each account’s individual performance. 

Is Whatnot going to cap the number of sellers who can become Premier Shops?

No. All eligible sellers who meet the criteria will be granted Premier Shop status.

Eligibility Criteria

How do you determine seller eligibility?

Eligible sellers meet the following criteria listed above.

Once you are eligible, you must continue to meet the eligibility criteria on the first of the next month to be considered for Premier Shop status. 

For example, on the evaluation period on April 1, we will first check whether or not you meet the eligibility criteria over the last 90 days (e.g., $50,000 sales, 250+ orders). We will then evaluate your performance criteria (e.g., on-time scan rate, SPS support rating) from Jan 1 through Mar 31 to determine if you will receive Premier Shop status for the month of April.

Is this program available to sellers globally? 

Yes. This program is available to all sellers globally. 

Does the 250+ order minimum include giveaways?

Yes.

Do the order and GMV minimums include orders that are eventually canceled or refunded?

Yes, we take your total number of completed orders and sales from those orders. However, canceled and refunded orders count against your Defect-Free Order Rate (previously called Fulfillment Success Rate), which is one of the performance criteria for Premier Shop. 

How do multi-quantity BIN orders count towards the order minimum?

Each quantity of a product sold counts as an order. For example, if a buyer purchases a BIN product with a quantity of five, that will count as five orders.

What does it mean to be a live seller on Whatnot for at least 90 days?

You were first granted live sales access at least 90 days ago. 

If you’re a new seller on Whatnot, this means you’ll need to wait at least 90 days to be eligible for Premier Shop status. If you achieve eligibility with less than 90 days left in a period, you will be evaluated during the next evaluation period (the first of the next month).

What time zone does the last 90 days lookback period apply to for eligibility requirements?

We measure eligibility based on the last 90 days in UTC (Coordinated Universal Time). For example, this means that on April 15, we calculate whether or not you have a minimum of $/£/€50,000 sales based on your sales from Jan 15 at 12:00am UTC to April 14 at 11:59pm UTC.

Please note that UTC is 4-5 hours ahead of EST and 7-8 hours ahead of PST, depending on daylight savings time.

Performance Criteria

What are the performance criteria for a seller to achieve Premier Shop status?

On the first of each month, we will evaluate eligible sellers against the following criteria over the previous three months:

1. You provide your buyers with exceptional support: You’ll need to maintain a “Great” or “Excellent” support rating (if applicable based on support request volume) and respond to at least 95% of buyer requests within 2 business days. More details here. 
2. You ship on time: At least 95% of your orders must be shipped within 48 business hours. (Shipping timeframes may differ for carriers outside the United States.)
3. You reliably fill orders: Maintain at least a 99% defect-free order rate: no cancellations (by you or by Whatnot due to your error) and no Whatnot-issued refunds. 

Sellers will be able to track their eligibility and performance in Seller Hub analytics. Those who are evaluated as meeting the criteria will automatically be granted Premier Shop status for the month.

How will I know whether or not I’m meeting the Premier Shop performance criteria?

You can see a summary of how you’re progressing against Premier Shop performance and eligibility criteria in Seller Hub Analytics. The dashboard updates daily.

Sample:

If I’m not participating in the Seller Provided Support program, will I be evaluated against my Seller Provided Support Response Rate and Rating?

October 1: All US sellers who are not already participating will be enrolled in Seller Provided Support on September 1 and will be evaluated on October 1 and for the first of each month going forward. 

September 1: For sellers enrolled prior to September 1, you will be evaluated on your performance starting September 1. 

Does my time in vacation mode contribute towards my performance criteria?

Yes. Our evaluation cycle and lookback period is on a fixed timeframe (i.e., the last three full calendar months), so your time in vacation mode is considered as part of this assessment.

SPS Requirement 

What is SPS?

Seller Provided Support (SPS) is rolling out to all sellers in 2026. It gives you direct ownership of buyer issues along with the tools and visibility to resolve them quickly and fairly. Already live for new U.S. sellers, SPS will expand to existing active sellers over the coming months, becoming the standard support model on Whatnot. 

All US sellers who are not already will be enrolled on September 1, 2026. 

For non-US sellers, SPS will be made available in your market before the end of the year, and you will be notified of enrollment timing and details as it approaches.

Why does this matter? 

Great service doesn’t end at the sale. Fast shipping, clear communication, and reliable support are essential for building long-term buyer trust. That’s exactly what Premier Shop is designed to recognize, and what SPS helps you deliver.

Can I opt-in early to SPS? 

If you’d like to get a head start supporting your buyers, you can opt-in prior to September 1. You will receive an email notification in the coming weeks once you are able to opt-in and a banner will appear in your Seller Hub where you can sign up. 

I’m already enrolled in SPS. What does this mean? 

No action is needed. You’ll be considered for Premier Shop as usual, but to qualify in September, you must have a “Great” or “Excellent” support rating on September 1 (if applicable based on your support request volume), and you must respond to at least 95% of all support requests over the prior 90 days. Read more here for tips on maintaining a strong support rating.

Fulfillment Criteria

Carrier scan accuracy is not 100% accurate. How does Whatnot make allowances for this?

Per our Shipping Policy, orders must be shipped and scanned within two business days (48 hours). We allow for errors from other international carriers. 

Because carrier scan accuracy can vary, we strongly recommend using the Whatnot in-app scanner to confirm drop-offs. Unlike carrier scans, the in-app scanner records a drop-off independently at the moment you scan — so your On-Time Scan Rate reflects when you actually handed off your packages. It also serves as valid drop-off evidence under our Seller Protection Policy, protecting you from billbacks if a buyer dispute is escalated. See our Shipping Policy for scanner requirements and best practices.

Why does Whatnot care about seller-initiated cancellations? 

When a buyer wins an auction or makes a purchase, they expect to receive their items as promised. A low cancellation rate increases buyer trust that they’ll reliably receive items they’ve purchased from your shop. 

Will Free Pickup orders count towards my On-Time Scan Rate?

No; these orders will be excluded.

Does our two business day shipping policy account for international sellers, as well as times of day when sales were made?

We account for international sellers as well as different show times in our calculation for shipping times, based on scans and additional logic to assess seller shipping times. 

Seller Provided Support Criteria

Regarding the Response Rate, what counts as “responding” to a support request?

“Responding” to a support request includes:

• Actioning the request (e.g., full refund, partial refund, replacement item) and/or
• Replying with a message*

Either of the above actions must be complete with our SLA of 48 business hours.

*Note – replying to a regular Direct Message (outside of the support request conversation), or any other form of buyer communication, does not count as a response.

Does “responding” mean I have to offer the buyer a refund or replacement? 

No. Whatnot sellers are empowered to make their own decisions regarding buyer requests, abiding by Whatnot’s Buyer Protection Policy. ‘Responding’ is measured by either the time to issue a Seller Provided Support action (e.g., refund, replacement) or to respond to the support request with a message.

What are “business days” for response SLAs?

Business days exclude weekends (Saturdays and Sundays) and national holidays.