Understand your show’s performance while you’re live Understand your show’s performance while you’re live
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Understand your show’s performance while you’re live

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Live Analytics helps you understand how your show is performing, who’s watching, and how buyers are engaging. Metrics update throughout your show, helping you spot trends and make decisions as you stream.

Live Analytics appears automatically when you go live on the web (whatnot.com only). The Live Analytics panel includes three sections:

  • Overview: A quick snapshot of your show’s performance
  • Sales: See a break down where your orders are coming from
  • Audience: Understand your reach, retention, and mix of new and returning buyers

Note: Live Analytics is currently available to select sellers as part of a limited test. If you don't have access yet, you won't see the Live Analytics panel.

Overview

The Overview tab provides a snapshot of your show’s key metrics while you’re live. 

Metrics What it means
Sales Total value of all sales generated during the show, incl. shop purchases, before fees, refunds, and cancellations.
Orders The number of eligible paid orders placed during the show. Giveaways are not included.
Sales/hr Gross sales generated per hour. This normalizes performance by show length, making it easier to compare shows of different durations.
Orders/hr Orders generated per hour excluding giveaways. This shows the pace of purchasing during the show.
AOV Average Order Value: eligible sales divided by eligible paid orders. Giveaways are excluded.
Avg. watch time The average amount of time each unique viewer has watched the show. This can help you understand how well the show is retaining attention.

Sales

The Sales tab breaks down your sales metrics by order source, making it easy to compare overall, live, and shop performance.

Metrics What it means
Sales Total value of all sales generated during the show, incl. shop purchases, before fees, refunds, and cancellations.
Live Sales Sales from purchases made through the Live selling experience during the show.
Shop Sales Sales from purchases placed through your Live Shop.
Orders The number of paid orders placed during the show. Giveaways are not included.
Live Orders Paid orders placed through the Live selling experience.
Shop Orders Paid orders placed through your Live Shop.
AOV Average order value: eligible sales divided by eligible paid orders. Giveaways are excluded.
Live AOV The average value of eligible paid orders placed through the Live selling experience.
Shop AOV The average value of paid orders placed through your Shop while the show is live.
Tips The total value of tips received during the show.
Active Pre-bid Products Number of unsold items that already have at least one bid waiting.

Audience

The Audience tab shows how many people your show is reaching, how they’re engaging, and whether they’re new or returning.

Metrics What it means
Current viewers The number of people watching your show right now.
Viewers/hr Average number of viewers watching during each hour of your show.
Unique viewers The number of distinct people who have watched the show. A viewer is counted once, even if they leave and return.
Bidders The number of distinct viewers who have placed at least one bid during the show.
Buyers The number of distinct viewers who have completed at least one paid purchase during the show.
Avg. watch time The average amount of time watched per unique viewer.
Show Shares Number of times the show was shared.

New and returning viewers and buyers

The Audience Breakdown charts show the percentage of your audience who are new or returning:

  • Unique viewers: People watching your show for the first time compared with those who have watched one of your shows before.
  • Unique buyers: People purchasing from you for the first time compared with those who have purchased from you before.

Use these charts to understand whether you’re attracting new audiences, retaining existing ones, or both.

Benchmarks

Note: Benchmark comparisons are currently available only for sellers in the US.

Some metrics include a vs peers comparison to help you understand how your show is performing relative to similar sellers.

When you see a comparison such as +25% vs peers, that metric is being compared with the average for comparable shows and peers. Peer groups are based on factors such as:

  • Your sales volume 
  • Your category
  • Your geographic market

A positive value means your metric is above the average for similar sellers. A negative value means it’s below the average.

Benchmarks are intended to provide context: not a score or guarantee of success. They’re most useful when considered alongside your other metrics and what you know about your show.

Use benchmarks to identify trends and opportunities, but also consider your format, inventory, audience, and goals. For example, a show focused on building a new audience may have different goals than one designed to maximize sales from returning buyers, so focus on the benchmarks that match your goals. 

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