Set up your Rewards Club

Reward your most loyal buyers, encourage repeat purchases, and strengthen your community with Rewards Club.

Rewards Club is Whatnot's customizable loyalty program for sellers. Set up membership tiers, choose achievements buyers need to unlock them, and offer rewards along the way.

Rewards Club runs in recurring three-month seasons. As buyers complete achievements and progress through tiers, they unlock the rewards you've selected.

In this article: 

• Benefits of Rewards Club
• Eligibility requirements
• How to create a Rewards Club
• How Rewards Club Works
  • Tiers
  • Achievements
  • Rewards
    • Reward requirements
    • Coupon rules and limits
• Customize tier names and badges
• How seasons work
• Managing your program
• Frequently asked questions (FAQs)

Benefits of Rewards Club

Creating a Rewards Club program helps you:

• Reward repeat customers with coupons and exclusive experiences
• Encourage engagement across your Shows
• Recognize loyal community members with custom badges and tier names
• Build stronger relationships with your most active buyers
• Create exclusive experiences for top supporters

Eligibility requirements

To create a Rewards Club, you must meet all of the following requirements:

• Be an active seller for at least 30 days
• Complete 50 or more orders, excluding Giveaways
• Earn at least 1,000 USD in lifetime sales on Whatnot or the equivalent in your local currency
  • In Japan, this requirement is 150,000 JPY in lifetime sales
• Maintain a seller rating of 4.7 or higher
• Not be on a second offense in any violation category of our Community Guidelines 

If you believe you meet these requirements but don't have access to Rewards Club, contact Support. 

How to create a Rewards Club

Each season, you can create and manage your Rewards Club from Seller Hub on the app or whatnot.com. 

To set up your Rewards Club:

1. From the app, or whatnot.com, open Seller Hub.
2. Navigate to Rewards Club:
   1. App: Tap the menu in the top-right corner, then select Rewards Club.
   2. Web: Open Rewards Club. 
3. Set achievement requirements for each tier.
4. Add rewards such as coupons or tier-only shows.
5. Customize your tier names and badges, if you'd like.
6. Review your program settings. Once your Rewards Club is live, changes are limited until the season ends.
7. Publish your Rewards Club. 

Once your program is live, buyers can begin earning progress toward tiers for the current season. Learn more about how buyers earn and use rewards. 

How Rewards Club works

While setting up your Rewards Club program, you'll set up:  

• Tiers – A progression path for your community from Bronze through Diamond.
• Achievements – Define the actions buyers must complete to unlock each tier.
• Rewards– Offer benefits such as coupons, tier-only shows, and membership badges.

Tiers

Rewards Club includes five tiers that buyers progress through in order:

• Bronze
• Silver
• Gold
• Platinum
• Diamond

For each tier, you'll define the achievements buyers must complete and the rewards they'll unlock.

Achievements

Achievements define the actions buyers must complete to progress through your Rewards Club.

When setting up achievements, Whatnot provides minimum requirements for each achievement type. You can customize your achievement requirements above those minimums to fit your Rewards Club.

To unlock Bronze, buyers only need to complete one eligible achievement.

To unlock Silver, Gold, Platinum, and Diamond, buyers must complete all required achievements assigned to that tier. 

You can choose from three achievement types:

• Shows watched: A buyer receives credit for one show watched after watching your show for at least 10 consecutive minutes. This achievement type is only available for the Bronze tier.
• Purchases completed: Buyers receive credit for each item purchased from a participating seller. If a buyer purchases multiple items in a single show or transaction, each item counts toward their progress. 
• Amount spent: Spend-based achievements are calculated using the subtotal of a buyer's purchases. Taxes, shipping costs, and processing fees don't count toward spend-based achievements. If a buyer uses a coupon, only the discounted subtotal counts toward progress. If a single purchase is made to unlock a new tier, any excess spending from that purchase doesn't count toward the next tier.

Rewards

You can reward members with:

• Coupons: Coupons are automatically issued when a buyer unlocks an eligible tier. As you set up your program, you can configure percentage-off or amount-off coupons, and define requirements such as minimum purchase amounts or maximum discount values. 
• Tier-only shows: Tier-only shows are exclusive shows available only to members who have reached a specific Rewards Club tier or higher. When scheduling a show, you can choose the minimum tier required to attend, and only eligible members will be able to view and join the show.
• Membership badges: Members automatically receive a badge that reflects their tier when they join your shows. Membership badges are available for all tiers and can be customized anytime during the season. 

Reward requirements

Rewards are optional for Bronze tier, though many sellers choose to offer them.

Silver, Gold, Platinum, and Diamond must each include at least one of the following rewards:

• Coupon
• Tier-only show

Coupon rules and limits

When configuring Rewards Club coupons:

• You can offer multiple coupons for each tier, including a mix of percentage-off and amount-off coupons, within the configured coupon limits.
• Buyers who unlock a tier receive access to all coupons you've assigned to that tier.
• Your Rewards Club coupons can only be redeemed with your account.
• Each coupon can be used only once.
• Coupons can't be stacked or combined with other coupons. 
• Coupons can only be redeemed with your account, not another seller. 
• Earned coupons don't roll over to the next season.
• Earned coupons expire once a season ends, but buyers have a five-day grace period to redeem any earned coupons.
• Coupons can't be used on offers or when purchasing multiple quantities of an item.
• Purchases made using a Rewards Club coupon are final and aren't eligible for refunds.

Coupon limits

Customize tier names and badges

Once your Rewards Club is live, you can personalize it with custom tier names and badges.

Custom branding helps create a unique experience for your community and can be updated at any time during the season.

You can edit these directly from the Rewards Club page in Seller Hub anytime during the season. 

All custom content must follow our Community Guidelines and is subject to review by Whatnot. Buyers can also report content they believe violates our guidelines.

How seasons work

Rewards Club runs in recurring three-month seasons.

You can start a Rewards Club at any time. All Rewards Club programs reset at the same time every three months, giving sellers an opportunity to update achievements and rewards for the next season.

Season schedule: 

At the end of each season:

• Buyer progress resets, except Diamond members, who begin the next season at Gold
• Eligible coupons remain available during a five-day grace period
• Sellers can update achievements and rewards for the next season

The grace period ends five days (120 hours) from the exact time the season ends. Any unused coupons automatically expire after that.

If you have an active Rewards Club program for the new season, purchases made during the grace period count as progress toward the new season. 

Managing your program

Editing your program

Review your Rewards Club carefully before publishing.

Once your program is live, changes are limited during the season to help provide a consistent experience for buyers and avoid disrupting their progress.

If an approved mid-season change is necessary:

• New rewards will automatically be issued to members in the affected tier.
• Removed coupons will remain available to members who have already unlocked them.
• Modified coupons may be reissued depending on whether the original coupon has been redeemed.

Canceling your program

Once your Rewards Club is live, you can't cancel it yourself during the season.

If exceptional circumstances require a cancellation, contact Support.

If a program is canceled:

• Previously issued coupons remain valid until the season ends.
• Members stop earning progress and status.
• New members can no longer join the program.
• The canceled program remains visible to buyers.

Deleting your program

Rewards Club programs can't be deleted.

In rare circumstances where Whatnot removes a program, all associated member status, progress, and rewards are permanently removed.

Frequently asked questions (FAQs)

Do buyers need to complete every tier to reach Diamond?

Yes. Buyers progress through Rewards Club one tier at a time. 

What rewards are required for each tier?

Silver, Gold, Platinum, and Diamond tiers must include at least one reward, either a coupon or a tier-only show. Rewards are optional for Bronze.

Can I edit my Rewards Club after publishing?

Once your Rewards Club is live, changes are limited until the season ends. If exceptional circumstances require updates, contact Support.

Can I offer multiple coupons for a tier?

Yes. You can offer multiple coupons for a tier, including a mix of percentage-off and amount-off coupons, within the configured coupon limits. 

Once a buyer unlocks that tier, they'll receive access to all the coupons you've assigned to it.