Live Analytics helps you understand how your show is performing, who’s watching, and how buyers are engaging. Metrics update throughout your show, helping you spot trends and make decisions as you stream.
Live Analytics appears automatically when you go live on the web (whatnot.com only). The Live Analytics panel includes three sections:
- Overview: A quick snapshot of your show’s performance
- Sales: See a break down where your orders are coming from
- Audience: Understand your reach, retention, and mix of new and returning buyers
- Trends: Track changes in viewers, orders, and follower growth throughout your show
Note: Live Analytics is currently available to select sellers as part of a limited test. If you don't have access yet, you won't see the Live Analytics panel.
Overview
The Overview tab provides a snapshot of your show’s key metrics while you’re live.
| Metrics | What it means |
| Sales | Total value of all sales generated during the show, incl. shop purchases, before fees, refunds, and cancellations. |
| Orders | The number of eligible paid orders placed during the show. Giveaways are not included. |
| Sales/hr | Gross sales generated per hour. This normalizes performance by show length, making it easier to compare shows of different durations. |
| Orders/hr | Orders generated per hour excluding giveaways. This shows the pace of purchasing during the show. |
| AOV | Average Order Value: eligible sales divided by eligible paid orders. Giveaways are excluded. |
| Avg. watch time | The average amount of time each unique viewer has watched the show. This can help you understand how well the show is retaining attention. |
Sales
The Sales tab breaks down your sales metrics by order source, making it easy to compare overall, live, and shop performance.
| Metrics | What it means |
| Sales | Total value of all sales generated during the show, incl. shop purchases, before fees, refunds, and cancellations. |
| Live Sales | Sales from purchases made through the Live selling experience during the show. |
| Shop Sales | Sales from purchases placed through your Live Shop. |
| Orders | The number of paid orders placed during the show. Giveaways are not included. |
| Live Orders | Paid orders placed through the Live selling experience. |
| Shop Orders | Paid orders placed through your Live Shop. |
| AOV | Average order value: eligible sales divided by eligible paid orders. Giveaways are excluded. |
| Live AOV | The average value of eligible paid orders placed through the Live selling experience. |
| Shop AOV | The average value of paid orders placed through your Shop while the show is live. |
| Tips | The total value of tips received during the show. |
| Active Pre-bid Products | Number of unsold items that already have at least one bid waiting. |
Audience
The Audience tab shows how many people your show is reaching, how they’re engaging, and whether they’re new or returning.
| Metrics | What it means |
| % of Buyers | The share of viewers currently watching who have bought from you during this show. Purchases from previous shows don't count here. Use this chart to see how well the room is converting right now. |
| % of Followers | The share of viewers currently watching who already follow you. A low number means there's room to convert new viewers — a good moment to run a giveaway or remind people to follow. |
| Lifetime Spend Distribution | Groups the viewers in your show right now into spend tiers based on how much they've spent with you over time. It tells you at a glance whether the room is mostly new shoppers or long-time customers, so you can pitch and price accordingly. To protect viewer privacy, this chart only appears once enough past buyers are watching. |
| Rewards Club snapshot | Breaks your current viewers down by Rewards Club tier, so you can see how many of your most loyal shoppers are in the room. |
| Current viewers | The number of people watching your show right now. |
| Viewers/hr | Average number of viewers watching during each hour of your show. |
| Unique viewers | The number of distinct people who have watched the show. A viewer is counted once, even if they leave and return. |
| Bidders | The number of distinct viewers who have placed at least one bid during the show. |
| Buyers | The number of distinct viewers who have completed at least one paid purchase during the show. |
| Avg. watch time | The average amount of time watched per unique viewer. |
| Show shares | Number of times the show was shared. |
New and returning viewers and buyers
The Audience Breakdown charts show the percentage of your audience who are new or returning:
- Unique viewers: People watching your show for the first time compared with those who have watched one of your shows before.
- Unique buyers: People purchasing from you for the first time compared with those who have purchased from you before.
Use these charts to understand whether you’re attracting new audiences, retaining existing ones, or both.
Trends
The Trends tab helps you see how your audience, orders, and follower growth change throughout your show.
All trend charts update live and can be filtered to the last 5 minutes, 30 minutes, 1 hour, or the whole show. Filters appear as your show passes each time mark.
| Metrics | What it means |
| Viewers over time | Plots your live viewer count from the start of the show onward. Use it to see whether you're holding attention, and to connect drops or spikes to what you were doing on stream. |
| Orders per hour | Shows your order pace over the course of the show, so you can tell whether sales are speeding up or slowing down while there's still time to react. |
| Follower growth | Tracks new followers gained during the show. Useful for timing giveaways and seeing which moments actually earn follows. (Note: unfollows aren't reflected yet.) |
Benchmarks
Note: Benchmark comparisons are currently available only for sellers in the US.
Some metrics include a vs peers comparison to help you understand how your show is performing relative to similar sellers.
When you see a comparison such as +25% vs peers, that metric is being compared with the average for comparable shows and peers. Peer groups are based on factors such as:
- Your sales volume
- Your category
- Your geographic market
A positive value means your metric is above the average for similar sellers. A negative value means it’s below the average.
Benchmarks are intended to provide context: not a score or guarantee of success. They’re most useful when considered alongside your other metrics and what you know about your show.
Use benchmarks to identify trends and opportunities, but also consider your format, inventory, audience, and goals. For example, a show focused on building a new audience may have different goals than one designed to maximize sales from returning buyers, so focus on the benchmarks that match your goals.
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