Please note that incentives, including free shipping for first-time buyers, may change over time.
Converting new users into loyal buyers is crucial for growing your business, and we’ve found that free shipping is one of the most powerful incentives to help make that happen. In fact, based on our surveys, buyers ask for cheaper shipping more than three times as often as any other request. That's a huge opportunity!
To make this benefit more accessible, Whatnot is trying out free shipping for first-time buyers on iOS (in U.S. Only)—up to $25 on their first purchases, whether that’s from your show or your store. That means new customers can join your show, confidently place their first bid, and enjoy their items without worrying about the shipping cost. This isn’t a small boost—shipping can be one of the top barriers to converting new buyers, and removing that hurdle could make the difference between a window shopper and a new repeat customer.
Buyer Experience
New users will see that free shipping is available throughout the product experience, including on livestream tiles in discovery, in the pinned listing in a livestream, and during checkout for Buy it Now listings.
Frequently Asked Questions
What users is this incentive available to?
This incentive is currently available to U.S. buyers on iOS.
We are testing free shipping on Android, Web, and International, and aiming to fully launch to those users in the future
Does this incentive apply to multiple orders? Or just a single order?
Free shipping can be used for:
- Any additional orders in the same livestream as a buyer’s first purchase
- Additional marketplace orders from the same seller, as long as they are all bundled in the same shipment.
Is this incentive available for a buyer’s first purchase with each seller? Or just their first purchase on Whatnot overall?
Free shipping is just available for a buyer’s first purchase on Whatnot overall
What happens if a buyer’s first purchase costs more than $25?
If the buyer’s shipping costs are higher than the $25 maximum, they will receive a $25 discount on the shipping costs. The buyer will be charged for any amount in excess of the $25 cap.
Does this incentive require any setup from a seller?
No, this incentive does not require any setup from sellers!
Does this incentive cost a seller anything?
No, this incentive is free for sellers!