Promote Tools

Whatnot’s Promote Tools are a way to help you drive growth when you are live by increasing the visibility of your stream. The Promote Tools currently consist of two features: Show Promotion and Show Boost. 

Show Promotion drives a steady stream of impressions to your show for a duration you specify, using a budget that you set.

Show Boost surges your livestream’s visibility and impressions in the app for up to 15 minutes based on a bid that you submit. 

Please note, the Promote Tools are currently only available to US live shows.

If you are interested in getting notified when we expand to more countries, fill out this form.

How to access Promote Tools

Open a scheduled or already live livestream that you want to promote and tap the “Promote” icon (small tag icon) in the right hand options. If it is not in the right hand options, click on the three dot icon “...” on the right and you will find Promote in there

From there, you’ll be able to access both Show Promote and Show Boost!

FAQ

Which categories can I promote a show in?

Please note, the Promote Tools are currently only available to US live shows.

If you are interested in getting notified when we expand to more countries, fill out this form.

Where will my livestream be promoted?

Your livestream will be promoted in your category feed and/or the For You Feed depending on which Promote Tool you use and what amount you allocate to be promoted.

Can I choose when I am promoted?

If you set up the promotion before going live, your livestream will be promoted starting when you go live. If you set up the promotion during the live, it’ll start as soon as you complete setting it up.

Where can I see the results of my promoted show?

After you finish your show, you will see a post show summary with key data points from your show, including information about your Promote Tools usage. We also have a Seller Ad Analytics dashboard on the Whatnot website. You can access it by going to Profile > Seller Analytics > Ad Analytics tab. This is available only on the web and may take 1-2 days to populate. 

How do I pay for my promotion?

You are only charged when you are live and the promotion is running. You will be charged per generated buyer impression. 

You will never pay more than the total cost of your budget or bid, as outlined on the summary screen during promotion creation.

Once deducted from the ledger, you should be able to see the transaction in the following ways:

• On App: Profile -> Menu -> Payouts -> Transaction History
• On Web: Profile Menu -> Ledger

Why can’t I promote my stream?

Your category may not yet be eligible for promotions while we are testing in other categories. If your category is eligible, monitor your Trust & Safety Metrics and make sure that your content and conduct align with our Community Guidelines. Violations could lead to your access being disabled (read more about What Actions We Take.)