Whatnot Show Promotion Whatnot Show Promotion

Whatnot Show Promotion

Whatnot Support Whatnot Support

Show Promotion drives a steady stream of impressions to your show over the course of a duration you specify, using a budget that you set. Simply set up the budget and duration of your promotion and let Whatnot drive impressions to your stream from a relevant audience. Our algorithm will optimize your show’s appearance in sponsored spots on the feed to best allocate your budget.

Please note, Show Promotion is currently only available to live shows in the US, Canada and the United Kingdom.

If you are interested in getting notified when we expand to more countries, fill out this form.

How to Promote Your Livestream

  1. Open a scheduled or already live livestream that you want to promote and tap the “Promote” icon (small tag icon) in the right hand options. If it is not in the right hand options, click on the three dot icon “...” on the right and you will find Promote in there
  2. Select the "Promote Show" option
  3. You can then set your budget and the duration you'd like to generate impressions for. Please note, the budget field is a per hour field. That budget will be used for each hour that the duration is set for.
  4. Hit “Next” to see the promotion summary page
  5. Once you hit “Promote” your promotion campaign is ready and will start once your show begins or immediately if you are already live!
  6. When the promotion starts, you will notice a “Promoted” indicator in the top right corner of your livestream

Change or Stop an Active Promotion

You are able to change or stop a promotion once you start it and you will only be charged for the time spent promoting your show.

  1. Select the "Promote" button on the right side of your livestream screen
  2. Click “Cancel” on your Show Promotion if you haven’t gone live yet, and “Edit” or “End” if you are already live and promoting.

FAQ

Which countries can I promote a show in?

Please note, Show Promotion is currently only available to live shows from sellers based in the US, UK, and Canada.

If you are interested in getting notified when we expand to more countries, fill out this form.

Where will my livestream be promoted?

At this time, a livestream will be promoted in the category feed and/or For You feed associated with that livestream (e.g. Pokemon) with a “Sponsored” label while you are live. Please note there is no guaranteed location for promotion and we may change the placement & format of how this appears as we iterate on the Show Promotion tool.

How long will my livestream be promoted?

Your promotion will run until either your budget runs out, the promotion reaches the end of its duration, or the livestream ends - whichever happens first. If you wish to stop the promotion earlier or make it longer, you can simply edit its details in the “Promote” screen, where you originally created it.

Can I choose when I am promoted?

If you set up the promotion before going live, your livestream will be promoted starting when you go live. If you set up the promotion during the live, it’ll start as soon as you complete setting it up.

What if I want to boost my show while having an active Show Promotion?

While you are being boosted, we will pause your Show Promotion in order to not double charge you. As soon as the Show Boost ends, we will resume your Show Promotion.

Where can I see the results of my promoted show?

After you finish your show, you will see a post show summary with key data points from your show, including information about your Show Promotion. We also have a Seller Ad Analytics dashboard on the Whatnot website. You can access it by going to Profile > Seller Analytics > Ad Analytics tab. This is available only on the web and may take 1-2 days to populate. 

Can I stop my Show Promotion at any time? 

Yes. Follow the same steps used to get to the Promotions page. If you have not gone live yet, you can click “Cancel”. If you are live, click “End”. 

How do I pay for my Show Promotion?

You are only charged when you are live and the Show Promotion is running. You will be charged per generated buyer impression. When creating a promotion, you set up an hourly budget and a duration. We will be charging your ledger periodically based on the impressions generated for you until either your budget runs out, the promotion reaches the end of its duration, you end the promotion, or the livestream ends - whichever happens first. 

You will never pay more than the total cost as outlined on the summary screen during promotion creation.

Once deducted from the ledger, you should be able to see the transaction in the following ways:

  • On App: Profile -> Menu -> Payouts -> Transaction History
  • On Web: Profile Menu -> Ledger

Why can’t I promote my stream?

Your category may not yet be eligible for promotions while we are testing in other categories. If your category is eligible, monitor your Trust & Safety Metrics and make sure that your content and conduct align with our Community Guidelines. Violations could lead to your access being disabled (read more about What Actions We Take.)

I think I received a credit for Promote Tools - where can I find it?

Here's where your credit for Promote Tools will appear:

  1. Tap into any show you have scheduled, and tap the rising star "Promote" icon on the right. At the top of the next screen, you'll see the Promotion Credits amount in green at the top.
  2. At the top of the next screen, you'll see the Promotion Credits amount in green.
  3. You’ll also see your Promote Tools credit if you click “Price Details” in the purchase flow for either Show Boost or Show Promotion.
  4. Please note, if you set your budget greater than your ad credit, your ledger will be charged if your ad credit runs out. To avoid being charged, set your budget for your ad credit amount. 

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